![]() ![]() Stores selling tobacco may have signs up to fourteen square feet inside or outside their stores. Billboards, stadium signs, and transit signs advertising tobacco are banned.No action can be taken whose main purpose is to initiate, maintain, or increase youth smoking. No participating manufacturer may take any action, directly or indirectly, to target youth in the advertising, promotion, or marketing of its products.The Master Settlement Agreement changed the way cigarette companies can market, advertise, and promote their cigarettes. After this campaign middle-school smoking was reduced by more than half, and smoking among high-school students was lowered by 24 percent. In Florida a two-year education effort and ad campaign begun after the agreement was followed by a decrease in the number of teen smokers. Under this agreement, the states and tobacco companies jointlyĪgreed on three major goals: (1) to try to reduce youth smoking, (2) to create new public health initiatives, and (3) to establish important new rules the tobacco companies must follow when doing business. The Master Settlement Agreement settled lawsuits brought by the states and some organizations that wanted the tobacco companies to pay them back for costs related to the effect of smoking on public health. On November 23, 1998, the major tobacco companies entered into a multibillion-dollar agreement with the other forty-six states. This situation changed in 1997 and early 1998, when Florida, Minnesota, Mississippi, and Texas reached an agreement with the major tobacco companies and won compensation for the effects of smoking on their health-care expenses. The fact that warning labels are printed on a pack of cigarettes has been successfully used by the tobacco companies as a defense against tobacco victims' lawsuits. ![]() The basic regulations state that companies (1) cannot use paid advertising on television or radio, (2) cannot claim what they cannot prove (for example, that low-tar cigarettes are less hazardous to health), and (3) must include one of four warnings on cigarette packages and ads. But restrictions on the tobacco industry have been few. Government regulates the advertising of pharmaceuticals, alcoholic beverages, and tobacco. Adults who smoke started as children and could not quit. However, medical research has shown that cigarette addiction almost always begins before the age of 18. Tobacco companies argue that smoking is an adult habit and that adult smokers choose to smoke. Therefore the tobacco companies must recruit an average of 3,300 new young smokers every day to replace those who die or stop smoking. Every year more than one million adult smokers stop smoking and almost a half-million other adult smokers die from smoking-related diseases. Source: 1993 TAPS II, The Maxwell Consumer Report 1994, Ad & Summary 1993.Ĭlaim that the purpose of their advertising is simply to provide information and to influence brand selection among current smokers, although only about 10 percent of smokers switch brands in any one year. Percent of adults who said this was their favorite brand Percent of adolescents who said this was their favorite brand The companies COMPARISON OF ADVERTISING TO BRAND PREFERENCE IN ADOLESCENTS AND ADULTSĭollars spent on advertising (in millions) Tobacco companies spend more than $5 billion annually to advertise and promote cigarettes and other tobacco products. ![]()
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